BRAND/UM

I’m proud to unveil the new website for Unpowear, an activewear brand created for irreverent women who embrace their age with pride and power. Built in Shopify, this custom-made site mirrors Unpowear’s bold identity and fearless energy—where every detail celebrates confidence, movement, and authenticity. From the design to the user journey, everything was crafted to elevate their brand and connect with women who do things their own way.