BRAND/UM

I’m excited to unveil the custom logo and branding I created for Althea Herbolario, a sanctuary for those seeking natural alternatives to traditional medicine. Inspired by their mission to promote holistic well-being—physically, spiritually, and ecologically—I crafted a visual identity that truly reflects their essence.

For the branding, I selected a palette of natural colors to embody Althea's commitment to nature and wellness. To add a modern twist, I incorporated a vibrant green neon accent, symbolizing growth and vitality while giving the brand a contemporary flair.

The logo captures the spirit of Althea, connecting a community passionate about alternative healing practices. It represents their curated selection of brands and products that support visitors in their pursuit of balance between body, mind, and soul.

With this branding, Althea Herbolario stands out as not just a store, but a community dedicated to making healthy, natural options the norm. Welcome to a place where medicine is thoughtfully sourced, prepared with care, and served with love—inviting everyone to explore a healthier, more conscious lifestyle!